The final film cleverly incorporated 1000s of photos from rescue dogs, submitted online and through Instagram
The film hit 3-million views on Facebook within 36-hours
Working with B-Reel, we directed and produced an interactive film and a series of TV commercials for Nature’s Variety dog food. Using an interactive film as an emotional call-to-action, we invited people to submit photos of their rescue dogs and to be part of the experience. The result: an emotional and completely unique film made with over 25,000 submissions from rescue dog owners nationwide, which underscores the universal experience of rescuing a shelter dog.
Within its first week online, the film went hugely viral on Facebook. Its success earned it screen time on Cesar “The Dog Whisperer” Millan’s new National Geographic Wild show, “Cesar 911” and received lots of lovely press from Fast Company, Huffington Post, and countless dog websites.